About us

Based in Eindhoven, the high-tech capital of the Netherlands, Liquavista is developing a revolutionary type of electronic display technology called “electrowetting” (EWD). Our electrowetting display technology will delight customers by having unsurpassed outdoor readability and low power. We own the integral process from technology development to mass production readiness. Our organization and partnerships provide a solid base to build upon.

Our development process starts with EWD specific display design followed by verification and validation in our pilot line. We proceed by a data driven process & material release and the final mass production ramp up and commercialization.

Liquavista’s exceptionally talented organization comprises high quality R&D, engineering, operations resources and is supported by strong program and supply chain management. We are proud of our team that has a unique range of competences in the areas of Mechanical, Electronical, Optical and Physical engineering, simulation & modelling and has a vast experience in industrialization, mass production and quality management.

Leadership team

Chief Executive Officer Elias Belmand

Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust.

Elias joined Amazon/Liquavista from Texas Instruments. He had leadership roles worldwide in semiconductor at Texas Instruments and in consumer electronics at Technicolor in the TV and Set Top box business. Elias ramped products such as portable audio, camera phones, smartphones, tablets, e-readers, robotics and car infotainment systems. At TI, Elias served as general manager of the Amazon business unit, worldwide general manager of the OMAP consumer and car infotainment business and general manager of OMAP wireless in Europe. Elias holds a Master of Science in Electrical Engineering from the ENSPS, Ecole Nationale Superieure de Physique de Strasbourg and an MBA from the AGSM business school, University of New South Wales Australia.

Executive Director Johan Feenstra

Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results.

Johan co-founded Liquavista in 2006 and is co-inventor of electrowetting displays. He has had a broad set of roles, ranging from CTO to currently leading the Program and Product Management Office. Johan has received several prices for electrowetting display technology, is the author of more than 75 papers in internationally refereed journals, various book chapters and holds a large number of patents. Johan received his PhD in Solid State Physics from the Rijksuniversiteit Groningen in the Netherlands in 1997. After a Post-doc at the University of Maryland, he moved to the Philips Research Labs in Eindhoven, the Netherlands in 1999, where he worked on electrowetting technology and its applications. 

Director, Engineering Rob Zehner

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere.

Rob joined Liquavista from Amazon Lab126, where he led the display and touch engineering group. In his time at Lab126, Rob and his team contributed to the launch of over 15 products, including the critically acclaimed Kindle Paperwhite and Kindle Voyage. Prior to joining Amazon, Rob spent 10 years at E Ink Corporation, where he helped bring electronic paper technology from the research laboratory into full-scale mass production. Rob holds a Ph.D. in physical chemistry from The University of Chicago, and was a postdoctoral research fellow at Bell Labs, where he studied the fabrication of photonic band-gap materials. Rob holds over 35 U.S. patents for innovation in display and photonics technologies.

Head of Operations and Manufacturing Arno Pfennings

Leaders have relentlessly high standards, and are continually raising the bar and drive their teams to deliver high quality products, services and processes.

Arno joined Amazon/Liquavista from Anteryon wafer optics where he managed to ramp wafer optics technology to high volume mass production, delivering millions of wafer optic lenses to key players in the mobile phone market. Before that, he was in various leadership positions within Philips and during this period he gained vast experience in bringing new technologies from R&D to ramp up in mass production in Asia. At Philips Mobile Display Systems he lead the international development cluster creating and successfully transferring test platforms to LCD mass production sites.

Head of Global Sourcing Brendan Yang

Leaders listen attentively, speak candidly, and treat others respectfully. Leaders develop leaders and take seriously their role in coaching others.

Prior to joining Amazon/Liquavista, Brendan had held various leadership roles at both ASML and Philips in the Netherlands. In particular, he has extensive experience in ramping up NPI products, re-designing conventional supply chains, managing sales & operations planning in consumer electronics, medical and semiconductor industry. Brendan holds a Master of Science in International Logistics from Cardiff University, and a Bachelor of Engineering from Harbin Institute of Technology.